Association Values & Ethics

The AD places the highest value upon the following principles. Every decision he/she makes should promote and support these values/principles.

Principles that should be addressed in a Code of Ethics

Student-Athlete Welfare
  1. Academic achievement - The AD should ensure that student-athletes are fully engaged in the higher education learning process and are provided academic support services to assist in this process. The AD should recognize that the commitment of student-athletes to be the best they can be in their sport(s) and also academically and as responsible citizens is indeed challenging and valuable educationally.
  2. Physical development, health and safety:
    1. The AD should ensure that each student-athlete has a support system that protects and prioritizes his/her physical health and personal safety.
    2. The AD should provide programs that ensure student-athletes are physically prepared to compete safely and to their full potential.
  3. Personal and social development - The AD should provide programs that nurture the full personal development of student-athletes. The goals of such programs are:
    1. Develop leadership
    2. Prepare student-athletes to accept responsibility for their own future.
    3. Prepare student-athletes to make sound decisions.
    4. Prepare student-athletes to be good citizens.
    5. Prepare student athletes to serve others.
    Our recommended policy: CHAMPS
Personal Integrity
  1. The AD should hold himself/herself to the highest standards of personal integrity.
  2. The AD should set a personal example for each student-athlete and staff member through his/her own behavior and decision making.
  3. The AD must recognize his/her role as a public figure, role model and institutional representative by conducting himself/herself with dignity at all times.
Academic Integrity
  1. The AD should ensure that recruited student-athletes have the preparation and aptitude to succeed academically at their institution.
  2. The AD should promote, especially with all coaches, the goal that every student-athlete is a legitimate degree-seeking student, making satisfactory progress toward his/her degree.
  3. The AD should ensure that the academic progress of student-athlete is a top priority.
Sportsmanship and fair play
  1. The AD should ensure that all coaches, staff, and student-athletes understand the principles of good sportsmanship and are held accountable to abide by them.
  2. The AD should ensure that each contest is held in an environment that prioritizes and honors sportsmanship.
  3. The AD should promote the value of athletes' effort as different from winning (honestly recognizing that for every honorable winner there is also a worthy loser).
Ethical Business Practices
  1. The AD should have an unwavering commitment to ethical business practices.
  2. The AD should honor the virtues of intercollegiate athletic competition, as opposed to the "winning at all costs" mentality.
  3. The AD should ensure that commercial interests do not undermine our other Core Values.
Equity
  1. The AD should ensure the athletics program is respectful of gender and race, offering equivalent services to every student-athlete.
  2. The AD should honor and encourage diversity in the work place.
Mission of the School
  1. The Ad must understand and be an advocate for the mission goals of the school he/she serves.
  2. The AD should ensure that each employee and student-athlete understands and supports the mission and goals of the institution.
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